Whales are probably smarter than humans, but they're just too polite to tell us. It is the mission of Whale Time to be the smart beast that sings its songs for those who appreciate it, and not necessarily for the masses.

The primary focus will be toward smallish things that are easily enjoyed. We won't go out of our way to avoid giving props to big, money-making, mass-produced things just because they're not smallish. As pompous as being one with the whales is, we are still human and we do have cravings for Peanut Butter Cap'n Crunch and Adidas tennis shoes.

We are not a bunch of flakes, despite all the whale jive. We simply use whales as a symbol to express the joy of being free to believe in what we believe. Whale Time proponents (or "Whale Timers") believe that any moment in time can be a Whale Time - or as the more popular saying goes, a "whale of a time." Fun is the prime objective, whether you're working to have fun or lazing to have fun.

This is not to say that the do-nothing, slacker lifestyle is worthwhile. To simply exist in the world is a waste of a brain. Mindlessly wandering the seas until you get stuck in an ice floe might get you headlines, but it's not very Whale Time in spirit. It is our belief that one should strive to achieve the things most sought after, but to do it in a way that is both honorable and worth admiration. It's okay to chill so you can take a step back and put yourself in the world rather than above it, but avoid long stays in the Arctic Ocean.